logo design process:

Just like all your other forms of Online Marketing such as Social Media Marketing, Web Page Design, Branding, Mobile App Development, SEO services an effective logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. In its simplest form, a logo is there to identify but to do this effectively it must follow the basic principles of logo design:

  • A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
  • A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
  • A logo must be enduring. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
  • A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
  • A logo must be appropriate. How you position the logo should be appropriate for its intended purpose.

STEP 1: logo design BRIEF

This is where we conduct a interview or have the client complete a logo design questionnaire form.  Understanding the company’s goals for the logo is critical. The designer should gather as much information from the client as possible. It is important to learn where the logo will be used, on what scale and in what capacity. A logo that will be used on a billboard might contain more detail than a logo that will be used on letterhead and business cards. The designer should also learn about the company’s target audience. The logo should reflect and attract the correct demographic. It is also important for the designer to learn whether the company has already established a visual aesthetic. If there is an existing color scheme or style established, it is crucial to find out whether the client would like to incorporate those characteristics into the new logo. In some circumstances, a new logo might be a chance to start fresh and create a brand new visual identity, whereas in other circumstances it might be important to the client that some sort of consistency is maintained. Check out some logo design types as well.

STEP 2: logo design research & reference

In addition to speaking directly with the client, the designer often does some cursory market research on the company and its competitors. A client’s opinion of their own company only tells half the story; any good designer should also look them up (online and offline) to get a sense of the target customer’s vision of the company. Examining similar companies’ identity systems may lend insight into the effectiveness of various logo styles. Researching current trends in the industry can also be wise.

STEP 3: logo design sketching

This is where we start coming up with ideas and sketches around the research and design brief.

STEP 4:design reflection

This break acts as a time of reflection, giving the designer a chance to return to the project with a fresh perspective. This may also be a good opportunity to gather feedback from unbiased outside parties. Designing a logo can be a very involved process; so gaining insight from an extra pair of eyes (or two) is highly beneficial. After returning to the logo designs, the most effective iterations must be chosen and assembled for presentation.

STEP 5: design presentation

Once the client is happy with the resulting logo, the designer will produce a variety of file types that can be used for various outputs. Important file types include AI, PNG,  EPS, JPEG and possibly TIFF in certain circumstances. Some clients may also need a black and white version of the final logo. A separate simplified version may be needed in situations in which the full-size logo is highly detailed and does not scale down well. Trying to anticipate all possible needs of the client can be advantageous, preventing the need for corrections and revisions in the future.

Upon delivery of the final files, it is time to think about employing the logo on marketing materials and promotional products. Many times the designer will continue working with the client to create a full brand identity system using the new logo.


  • Logo Design
  • $ 200
  • 8 Original Designs
  • Unlimited Revisions
  • 48 hour Turnaround
  • 2 Redraws
  • Full Copyright Ownership
  • Editable Vector File (.ai, .eps)
  • Logo Files For Web Usage (.jpg, .png, .gif)
  • Sign Up
  • Logo Design Deluxe
  • $ 350
  • 12 Original Designs
  • Unlimited Revisions
  • 48 hour Turnaround
  • Unlimited Redraws
  • Full Copyright Ownership
  • Editable Vector File (.ai, .eps)
  • Logo Files For Web Usage (.jpg, .png, .gif)
  • Sign Up




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