Instagram Resources for Marketers

FREE RESOURCES ON INSTAGRAM ADVERTISING BEST PRACTICES

  1. eMarketer: Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017
  2. Instagram: The Next Steps for Ads on Instagram: New Formats, Increased Relevance, Broader Availability
  3. Social Media Examiner: How to Create Instagram Ads
  4. Entrepreneur: How to Create a Killer Instagram Ad in Under 10 Minutes
  5. Customer Magnetism: Instagram Ads Questions Answered
  6. Social Insight: 30 Days of Instagram: Live Blogging Case Study
  7. Yotpo Blog: How to Sell on Instagram / How to Start an Instagram Shop / Instagram Marketing Tips
  8. Shopify: How to Build a Massive Following on Instagram
  9. Postano: The 5 Best Instagram Ads
  10. Wordstream: Our 13 Best Social Media Marketing Tips Ever!
  11. Contently: 7 Things CMOs Need to Know About The New Instagram Ads
  12. Entrepreneur: 4 Ways to Integrate Instagram Ads in Your Marketing
  13. Sprout Social: 4 Instagram Trends Every Marketer Should Know
  14. Yotpo Blog: 5 Visual Storytelling Secrets to Improve Your Marketing Images
  15. Marketing Land: Instagram Advertising: What’s working?
  16. Business2Community: 6 Examples and Best Practices for Creating Instagram Ads
  17. Yotpo Blog: The Best UGC Instagram Campaigns, Picked by Our Head of Design
  18. Yahoo Finance: Why Instagram Thinks Users Love Its Ads
  19. Yotpo Blog: 8 Tips to Get the Most Out of Digital Ads, From Our PPC Expert
  20. Social Media Examiner: How to Retarget with Instagram Ads
  21. Alex Tooby Free Instagram Tips

 

LEARN

Wham Bam Instagram – learn why and how to use instagram in the best way possible. Includes growth strategy trainings as well as content creation tips and instruction!

SHOOT

Check out my Pinterest board for lots of resources on taking better photos

And this board specifically for iPhonography tips

iPhone tripod adaptor – a must have! Easily set your phone to take photos of you in your studio – people love to see behind the scenes. Also helpful for making videos.

iPhone overhead tripod/ desk stand – great for taking overhead tutorial or other video or for small flat lay photos. Especially if you like to post videos of your hands in making-motion, this is a must have.

EDIT

VSCO – The standard bearer for photo editing on the go. Available in the App Store

+ this IG account features filter experiments and combinations.

A Color Story – My go to app. I love that this app offers a ton of filters (in app purchase) but also has a curves feature! It’s especially important to maintain the integrity of your colors when posting photos of your pieces for sale, so I find the curves feature is great for that. Available in the App Store.

Party Party – For making gifs and stop motion animations. I love to make little animations of front of hoop/ back of hoop. Available in the App Store.

Giant Square – For taking a large picture and cutting into pieces for interesting IG arrangements. Makes a statement for sure! Available in the App Store.

Hyperlapse – For making fast moving video! Available in the App Store.

PicFlow – For adding music to photos. Available in the App Store.

Aviary – Another app with filters, but also stickers and overlays and other editing features.

Flipagram – For making little slideshow type posts. Available in the App Store.

Instasize – for cropping, collaging or adding white borders to turn a rectangle into a square, or float an image over a white background.

Phonto – For adding shapes or text to photos. Also has filters. Available in the App store.

POST

Plann – A visual planner that allows you to drag and drop your photos to arrange your instagram feed and preview it all before you post. Also allows you to schedule posts and be reminded when it’s time to publish them.

Schedugram – This is a paid service that will publish your predetermined content to Instagram for you. Jury is still out on whether this is IG legal or not. Terms are a little vague on both sides so take a look for yourself and decide what you think.

Trello – I use Trello to store my IG images and other content so that it is easily accessible on the go.

REACH

Hashtags are a great way to grow your reach on Instagram. Click here to download a free list of hashtags for sharing creative work on Instagram here.

Reuse your IG posts by Pinning them from desktop or mobile.

Don’t forget, Instagram is sort of it’s own search engine, so get found!

More info about growing your Instagram can be found on my Pinterest board.

 

TRACK

InsTrack – Allows you to track certain metrics such as who is not following you back, and who has unfollowed you. I have used it on and off and find it is mostly accurate with the occasional exceptions. Available in the App Store.

Iconosquare – A low cost way to track analytics such as what times of day your audience is on Instagram.

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